Many people misunderstand the proper usage of keywords. Yes, keywords are a powerful way to optimize your site for indexing in search engines. However, if done the wrong way, you might just get yourself banned from the search engines instead.

When adding keywords to your content, you want to be sure not to have a keyword density of more than 2 or 2 1/2 percent because this in the eyes of search engines is considered spamming. Also, keep your focus more on your content. Have you heard the statement “content is king”? That statement is true today as it ever was before. You want to give your readers quality content or your site is going to be useless even if you do get ranked high in search engines.