Music videos have now been around for a great many years. If you are in a band and you want your new single to have an accompanying video that is different and original then you will have your work cut out. The trouble is that so many things have been done before (and some things have been done again and again…).

Singers or bands that have a teenage target audience will often set out to shock. This is partly marketing tactics but it is also sheer desperation because it is now so hard to come up with anything truly unique.

There have been certain videos over the years that have been memorable and sometimes groundbreaking.

Here are a just a few;

· Take on Me – A-ha.

This was the first time that anyone had really made full use of animation for a music video. The result was almost like a black and white comic set to music.

· Sledgehammer – Peter Gabriel.

Again, this used a clever type of animation. This time it was more like a series of snapshots that had been strung together.

· Street Spirit – Radiohead.

Probably one of the most visually stunning and stupefying videos ever made; black and white photography, impossible mixtures of slow motion and real time, graceful dancers and fairground imagery.

· What You Waiting For? – Gwen Stefani.

If you are going to have a sexy, scantily clad female singer in a video, then what better imagery to mix her with than that of Alice in Wonderland?

So what will become of music videos in the future if we are all out of ideas? Well, I would guess that CGI technology will keep things going for quite a while yet, but when people are finally tired of that… who knows?

Exactly what new techniques will come about in the years to come is anyone’s guess, but it is sure to be very interesting.

So before I log off, I have something to admit. I love robin ellis (sorry Rachael). I was watching the dvd last night and she is insanely hot…Apparently there is a new fan forum coming out for her soon!